Directors interview on 'Responsible Leadership' with Robert H. Bloom - retired CEO of Publicis Worldwide and author of The Inside Advantage and soon to be released The New Experts

Yesterday I interviewed Robert 'Bob' Bloom. You may know Bob as the now retired CEO of Publicis Worldwide which was built to a $4.6billion+ business under Bob's leadership.

Currently Bob is at his Italian home and doing some traveling in Europe before his return to the publication launch of his new book ' The New Experts' in the US on September 7th.

I read Bob's book and found it an interesting read that ties in very much with the services Total Executive offer in the digital communications arena. Though let me provide the review below as what I found highly engaging in my conversation with Bob was the subject of 'Responsible Leadership' - highly relevant with Total Exec's July newsletter that will go out this week.

Enjoying life in Italy Bob has been reminded that we are all mortal and just as flawed as every one else. He believes it makes you more sensitive living in other cultures - not just traveling through - actually living in them - in some ways especially for Americans who as the worlds economic leaders can see thngs from a little - self centred perspective.

Italy is a contrast in every way to New York and as Bob looked up at the full moon in Italy last night (as I did on the southern beaches of Sydney) Bob was reminded of the special elements of being human under a cloudless sky - an experience he doesn't endure  regularly in New York.

So comes our conversation to responsible leadership - a discussion that commences with remiss at the epidemic of irresponsible leadership - both in business and in government with leaders who continue to refuse to not accept responsibility.

Americans saw it clearly in the Bush era and alas the Obama era is not proving to be the 'era of change' American's (and the world) looked forward to.

Now Zimbabwe has diamonds they are generating global interest - but the inaction on human rights has been a huge turn off for the majority of people on the planet.

This turn-off and disinterest causes so many more problems and when we have additional concerns like the gulf oil spill and Afghanistan - well in some ways you can understand why people shirk responsibility.

Read the rest of this post »

Profitability through Responsibility- Total Executive News now available with info on improving Leadership Performance & Profit

The Total Executive July Newsletter has been released with a focus on:

  • Responsible Leadership
  • Digital Communication
  • Online Education
  • Sustainable Business Leadership
  • Business Performance & Profit
  • Executive Education & Coaching
  • Technology & Communication (ICT)

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Prolific posters are top of the blogs

WHEN it comes to making friends online it is the quantity, not quality, of your blog posts that counts.

Susan Jamison-Powell at Sheffield Hallam University in the UK studied the popularity of 75 bloggers on the site Livejournal.com. She looked at the number of friends each blogger had, the number of posts they made, the total number of words written and the overall tone of the posts. She then asked the bloggers to rate how attractive they found each of their peer's blogs.

She found that the more words a blogger posted, the more friends they had and the higher their attractiveness rating. The tone of their posts - whether they contained mostly positive or negative comments - had no effect. The findings were presented at the British Psychological Society's annual conference.

Source:

New Scientist

Howard Rheingold - The New Way - Collaboration

These are some of the more recent thoughts on collaboration...
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Source:

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Clay Shirky - Institutions vs. Collaboration

Co-ordination Costs - co-ordinate activities of a group via institution... this is history
Collaboration - is the future - using tagging
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Source:

Total Executive

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Collaboration from Charles Leadbeater at TED

Very interesting view on how collaboration works
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Total Executive

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Teamwork and Collaboration

Cisco acknowledge their mistakes and their CEO John Chambers explain how they have been innovative in business - through teamwork and collaboration they have abandoned command and control management as explained in this Harvard Business Publishing interview
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Source:

Total Executive

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Australian brand sites losing to the Social Web

Ian Lyons is a social media genius. This is an article which has gathered a lot of interest - very quickly.

There's an interesting article on digitalbuzz contending that the focus on driving customers to a brand site is no longer effective.  We have run the same analysis on the Australian market and the trends appear to be quite consistent: 50% declines in daily unique visits over the past 2 years (while search volumes for key terms in those categories remained the same or even increased).

Why the decline?

The DigitalBuzz article contends that;

1.         We are hanging out in social sites where relevant content finds us through our friends rather than searching out brands

2.         Content is being pushed off-site through mechanisms such as RSS Feeds, Twitter, YouTube Channels and Facebook Fan pages

It's the second part that I'm interested in exploring but first some pretty graphs ...

Car Makers

Electronics

Computers

 

Media

 

Okay - it all looks like we're losing interest in the interwebs - but wait, all that attention is going somewhere ...

Facebook & Twitter

 

Clearly facebook is the huge winner in terms of daily engagement although we may see twitter has made a good start and may overtake MySpace in the next 12 months!

 

What's a brand to do?

 

I think the opportunity is for brands to start thinking of themselves as publishers - of useful information for their customers.  This means going beyond describing the product to telling stories about how it might impact someone's life.  If this content is modular and shareable, it will find its way to social spaces where relevant conversations can happen around it.  These conversations are where trust is built and people move closer to a purchase decision.

 

Rather than pushing out campaign centric content on your timeline, it's now important to be there (wherever your customers are) when they are in the buying cycle.

Recommendations: 

*           Create customer centred content that is modular and has good metadata (descriptions)

*           Give permission (and guidelines) for people to take it to other online spaces

*           Attach a way to find you (for purchase or more info)

*           Put metrics on the important bits and pay attention to what's working

*           Monitor conversations and participate when appropriate

Example:

Here's an an entry on Adam Brand's (he's a client) web site ...

 

And here it is on his Facebook fan page where it gets a lot more interaction and social proof ...

So what do you think?

 

Source:

Ian Lyons

For a personal introduction to Ian - Contact US

Why do we need a framework? - Envirability is born...

Envirability_matrix

Why A Framework?

Green ICT – sometimes called Green IT – is a much-discussed topic, in the ICT industry and beyond. The problem is, it means different things to different people. There are too many definitions, and not enough definition.

This lack of definition has made it difficult to measure the effectiveness or the extent of an organisation’s implementation of Green ICT. As the old saying goes, you can’t manage what you can’t measure. And you can’t measure what you can’t define.

To many people, Green ICT is only about reducing the energy consumption and carbon footprint of the ICT function within the organization. ICT is a significant consumer of electricity worldwide, on a par with the airline industry. Therefore it makes sense, as emission reduction becomes desirable and even mandatory, that ICT users should look at ways of reducing the energy consumption of their systems.

But there is more to Green ICT than that – which is why Green ICT is becoming an increasingly important issue. Green ICT goes beyond the ICT function and the ICT department – in many ways ICT, and Green ICT, is a central enabling technology to many aspects of sustainability. In very many cases ICT provides the measurement tool, the data repository, the reporting mechanism and the mitigation techniques that make sustainability possible.

Green ICT is becoming an important issue for many reasons. Data center power bills are soaring as electricity prices go up and new server technologies pack more and more processors, which consume more and more power, into less and less space. Water cooling is making a comeback to handle the heat dissipation issues. At the same time tough economic circumstances are putting a greater focus on running costs, and power consumption as a component of those costs is becoming more visible. Reporting requirements are becoming more stringent and there is an increased awareness across business and society of the unsustainability of many current consumption patterns.

ICT as a low-carbon enabler is an important component of the Green ICT Framework. It is not enough simply to reduce ICT’s carbon footprint – to make a real difference, ICT must be harnessed to greater purposes.

This process includes...

Equipment Lifecycle

This pillar covers the acquisition and procurement of ICT equipment, and disposal or recycling at the end of its lifecycle in an environmentally responsible fashion.

ICT equipment, like all other equipment, passes through a lifecycle. It is manufactured, sold (and for every sale there is a purchase), used and often reused, and then ultimately disposed of. That disposal may mean it is discarded or destroyed, but it may also be sold or given to another person or organization, where it has another lifecycle contained within its larger lifecycle.

End User Computing

End User Computing is that part of the ICT process which the end user controls. There are four areas – personal computing (desktop), personal computing (mobile), departmental computing, and printing and consumables. For each of these there are a range of different technologies and techniques that can reduce the organization’s power consumption and carbon footprint. End User Computing is especially important because, as the only part of ICT that exists outside of the specialized ICT function, it has the greatest effect on the wider green attitudes and behavior of the organisation’s workforce.

In many organizations, particularly larger ones, there is a significant amount of computing that takes place in end user departments away from the control of the ICT department.

Printing and Consumables

Printing is one of the largest consumers of resources in the IT function. There are a number of factors, of which the actual power consumption of printers is just one. Printers are very inefficient users of energy. They are usually left on, and consume significant amounts of energy even when idle. But there are many other factors which, while they do not directly affect the organization’s power consumption, have a significant effect on the environment.

Enterprise Computing

Enterprise Computing is that part of the ICT function controlled directly by the ICT department – typically the data center, networking, software development and outsourcing. In organizations large enough to have a data center, the effective management of the equipment within it and its environment can be one of the most important aspects of Green ICT.

Data Center ICT Equipment

The two most important types of ICT equipment in the data center include servers (including mainframes) and storage devices. Servers are usually the biggest consumers of power, and that power consumption continues to rise as more powerful processors are used inside them, and as the number of servers proliferates.

The average power consumption of a rack of servers has increased fivefold over the last ten years.

Data Center Environmentals

Quite apart from the ICT equipment in the data center, there is the issue of the data centre itself. The data centre’s non-ICT infrastructure can quite easily (and most often does) consume more power than the ICT equipment within it. There are three main aspects:

Networking and Communications

Communications – the “C” in ICT, plays a significant role in modern ICT. There are a number of green issues specifically to do with communications. These include:

Outsourcing and Cloud Computing

Outsourcing has been one of the big issues in ICT since the industry began, with computer bureaux, in the 1950s. The issues have evolved as the technology has evolved. Ultimately, all outsourcing is a make vs. buy decision. Is it more effective to make or do something yourself, or have someone else build it or do it for you? The equation keeps changing, depending on a number of factors.

In ICT, outsourcing discussions have traditionally centered around the issues of cost and capability. The cost argument usually runs along the lines of the outsourcer having economies of scale that are unavailable in-house, and the capability argument along the lines that the requisite skills are not available in-house.

The rise of sustainability as an issue has added a new dimension to the ICT outsourcing debate. Many facilities management companies are now highlighting their green credentials and building energy-efficient data centers that they say will enable users to lower their overall carbon footprint.  That may well be the case, but the traditional make vs buy arguments still hold. One key issue with outsourcing, and one that is overlooked surprisingly often, is that of measurement. It is impossible to tell if outsourcing is a good deal or not financially if you don’t know the real cost of what is being outsourced. Similarly, you can’t tell if an outsourcer is going to reduce your carbon footprint if you don’t know what it is to start with.

Recent complication to the outsourcing debate is the emergence of cloud computing, where processing takes place in the “cloud” – somewhere on the Internet far from the user. Cloud computing is not necessarily outsourced, but it very often is – making the debate even more complex.

Software Architecture

Computer systems consist of software running on hardware. Indeed, it is often argued that the software is the system, and that the hardware is simply an enabling technology. Most discussion about Green ICT refer to hardware, but software is also a factor.

The software architecture often determines the hardware architecture, which in turn may have a significant effect on the amount or type of hardware used – with all the consequences of the energy consumption of those systems. The way software is developed and used is significant – code can be efficient, or it can be “bloatware”. Systems can be developed from scratch, adapted or borrowed (with “objects”) from other software, or purchased off-the-shelf. Each approach has consequences for energy consumption.

ICT as a Low-Carbon Enabler

It is generally agreed that ICT is responsible for around 2 percent of the world’s carbon emissions – mainly through the usage of electricity to run the hardware, much of which comes from carbon-emitting power stations. That means that even if the carbon footprint of the entire world’s ICT function was halved, overall emissions would fall by only 1 percent.

The real potential benefits of Green ICT are in using ICT as an enabling technology to help the organization, and the wider community, reduce its carbon emissions. That is covered by the fourth pillar of the Framework.

Governance and Compliance

Many organisations nowadays are conscious of the desirability of being a good corporate citizen. Increasingly, that means acting in a green and sustainable manner. Publicity about climate change and related issues has greatly raised the profile of sustainability, and virtually all organizations are attempting to boost their green credentials. In some cases they do it because they are forced to, in some cases it is a case of “greenwash” or paying only lip service to environmental matters. But in many cases the organization’s management sincerely wants to do the right thing.

There is now an increased awareness that, when it comes to the environment, everybody is a stakeholder, and that good corporate governance also includes good environmental management. Green ICT is in many ways a management and governance issue. I

Teleworking and Collaboration

The term “teleworking” covers a range of technologies and practices that have to do with working at a distance or working remotely. Varieties of teleworking include telecommuting, teleconferencing and videoconferencing, and telepresence (a form of high-resolution videoconferencing).

Collaboration tools and techniques enhance the capability of a group of people to work together. There are a great many ways to do this, but all of them entail being able to share documents an processes and information, making their business processes more efficient (see below) and reducing the need for physical contact. In that sense, collaboration is a teleworking, with all the benefits of that process.

Business Process Management

Business Process Management (BPM) is the process of improving the ways an organisation or an individual does things – making them more efficient, with fewer steps or greater effect. The term is used in both a specific and a general sense. The specific sense refers to a management discipline called BPM, which typically identifies five phases: Design, Modeling, Execution, Monitoring and Optimization. In the general sense, BPM refers to the overall process of managing and improving business processes. ICT has a major role to play in improving most business processes. It provides both the tools for modeling the processes and many of the enabling technologies for execution.

Business Applications

Most organisations run a number of ICT-based business applications. The range varies greatly depending on the industry sector, but typical applications include Financial Management Information Systems (FMIS), Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Customer Relationship Management (CRM). Many organizations also run more specialised or even custom applications specific to their industry, or to provide them with competitive advantage.

ICT is very important in each of these applications, which are essentially specialized business process management exercises. Managers seek greater efficiencies in every phase of every process. The fewer times and the shorter distance physical items have to be moved, the better. The fewer transactions that need to be made, the better.

Very small improvements can have a significant effect, because of the scale of the operation and because of flow-on effects further up (or down) the supply chain. Green ICT has a very important role in improving the efficiency of many industrial and commercial processes specific to individual industries, such as the manufacturing process, electricity distribution, and engineering and construction. Every industry has unique processes which can be made more efficient through the application of ICT – and efficiency means green.

Carbon Emissions Management

Carbon Emissions Management is an emerging discipline which focuses on the management – and ultimately the mitigation – of an organization’s carbon emissions. This includes the use of ICT systems specifically designed to reduce the carbon footprint, rather than doing so as a byproduct of greater efficiency. A key ICT application is Carbon Emissions Management Software (CEMS), which provide a compliant and consistent format for presenting greenhouse gas emission data to executive management and regulators

As the carbon emissions regulatory framework continues to evolve, CEMS is becoming an increasingly popular tool to manage the carbon emissions lifecycle. The market will continue to mature and will most likely consolidate around major technology vendors and a smaller group of niche or vertical industry players, and CEMS products will become a functional component within many organizations’ application portfolio. Envirability has researched the CEMS market, and written a major report on the background to CEMS and how to select and implement a product. See www.cemsus.com

Resource Sources:

[i] Williams, E, (2004) Energy Intensity of Computer Manufacturing - Environmental Science and Technology, 38, 2004. Iowa City. IA, USA ACS Publications

[ii] www.epeat.net

[iii]  http://ewasteguide.info

[iv] Koomey, J.G. (2007) Estimating Total Power Consumption by Servers in the U.S. and the World Stanford CA, USA. Retrieved 13 January 2010 from

http://enterprise.amd.com/Downloads/svrpwrusecompletefinal.pdf

[v] Gantz, J. (2009), The Diverse and Expanding Digital Universe, Framingham MA, USA. IDC

[vi] www.corpgov.net

[vii] www.itgi.org

[viii] www.telework.gov

[ix] Philipson, G., Foster, P. and Brand, J. (2010) CEMS: A New Global Industry”, Sydney, Australia. Envirability.

 

Source:

Graham Philipson
Envirability

Building the Web 2.0 Enterprise: McKinsey Global Survey Results

Companies are using more Web 2.0 tools and technologies than they were last year, sometimes for more complex business purposes, according to McKinsey’s second annual survey on Web 2.0. Companies that are satisfied with their use of these tools are starting to see changes throughout the enterprise.

Executives responding to McKinsey’s second annual survey on the business use of Web 2.0 technologies—including wikis, blogs, social networks, and mash-ups1—were asked which of these social and interactive tools their companies have adopted and for which purposes, what they are doing to encourage adoption, and how satisfied they are with their use of these tools.2 They were also asked to what extent they are using such new technologies to interact with their employees, customers, and suppliers—and, ultimately, how important these tools are to their companies’ competitive edge.

This year’s survey reveals continuing investments in Web 2.0. Companies that are deriving business value from these tools are now shifting from using them experimentally to adopting them as part of a broader business practice. Last year, our respondents said that their companies had adopted just over two Web 2.0 tools on average; this year, those companies have adopted two and a half from the same list and more than three from an expanded one. The survey also shows that the use of these tools is both intense and wide-ranging. Companies report that they are using Web 2.0 both within and outside their walls—to forge tighter links with customers and suppliers and to engage employees more successfully.

Our findings also suggest that after an initial period of promise and trial, companies are coming to understand the difficulty of realizing some of Web 2.0’s benefits. Only 21 percent of the respondents say they are satisfied overall with Web 2.0 tools, while 22 percent voice clear dissatisfaction. Further, some disappointed companies have stopped using certain technologies altogether.

However, fundamental changes are beginning to take place among the satisfied companies as a result of their ambitious use of Web 2.0. These companies are not only using more technologies but also leveraging them to change management practices and organizational structures. Some are taking steps to open their corporate “ecosystems” by encouraging customers to join them in developing products and by using new tools to tap distributed knowledge.

Source: McKinsey