Riding Asia’s digital tiger

Asia is the world’s hottest area of Internet growth, but the dynamics on the ground vary widely by nation.

Asia’s emerging markets are poised for explosive digital growth. The region’s two largest economies—China and India—already boast some 500 million Internet users, and we forecast nearly 700 million more will be added by 2015 (Exhibit 1). Other emerging Asian nations have the potential to grow at a similarly torrid pace. We estimate that within five years, this billion-plus user market may generate revenues of more than $80 billion in Internet commerce, access fees, device sales, and so forth

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7 Ways to Improve Your Communications

Total Executive Membership Newsletter
Hello 

Welcome to our February 2011 Membership Marketing Update.

The way you communicate with stakeholders is key to competitive advantage.

Were you aware of all the ways we help clients communicate with their target audience...

In This Edition:



Total Executive Guarantee

Total Executive guarantee they will provide maximum value added to your sponsorship and advertising programmes.

This is achieved by broadening your campaign through the extensive selection of media options we represent.

To learn more about how we can help with your media contributions and for a complimentary consultation Contact Us.


Experienced Writers, Editors, Designers and Communication consultants

Total Executive have access to dozens of copywriters, journalists, editors, designers and communication consultants that can provide contributions for your internal and external communications.

Their experience covers a broad range of subjects - most of those covered by mainstream media. Many of them also write and edit for leading publications. Many have also won publishing awards.

Through engaging Total Executive your outsourcing of writers is simplified to one account who manage all writing, editing and billing via a single account.

We have produced hundreds of articles for our customers.

Communications consultants and data analysts ensure your communications are accountable.

Contact Us to discuss further.


Print Publications

Total Executive are the representatives of many print publications, including those below.

We also negotiate maximum value for campaigns with mainstream publications.

There are many ways we can add value to sponsorships and advertising through the extensive variety of media options represented by the Total Executive network.

For a complimentary discussion of which publications best suit your requirements Contact Us


The Progressive View
A new publication providing executives with future business insights and knowledge to develop their skills
View the media summary here


The New Exchange
Leading quarterly publication on the future of our economy, environment and society
Distributed to 30,000 executives. (Next Bonus issue - 40,000 distribution)
Learn much more here


Australian Innovation
Australia's leading annual publication on the world of innovation
Download the media kit for Australian Innovation publications here


Big Business Directory
Comprehensive annual guide to business in Australia
Download the media kit for Australian Innovation publications here



Big Education Directory
Comprehensive annual guide to education in Australia
Download the media kit for Australian Innovation publications here


Websites and Digital Publications

Total Executive represent many digital publications, enewsletters and websites.

We also negotiate maximum value for campaigns with mainstream publications.

There are many ways we can add value to your campaigns across these informative platforms.

For a complimentary discussion of which publications best suit your requirements Contact Us


Leading Responsibly - The Global Phenomenon
A digital publication providing executives with knowledge about the future of leadership and communications in a technologically savvy world.
Download the media summary here


Websites and eNewsletters:

www.TotalExec.com.au
Leading executive website

www.AusInnovation.org
Leading innovation website

Coming Soon:

www.ResponsibleLeadership.com.au

www.TheBigExchange.com

These websites above all have associated enewsletters.

We have access to advertising and sponsorship on hundreds of additional websites and eNewsletters.


Television

Total Executive have access to a variety of Television options. These include online TV, digital television and reality television.

We also negotiate maximum value for campaigns with mainstream TV.

For a complimentary discussion of which television options best suit your requirements Contact Us


Australia Network
24/7 television in 44 countries across Asia, The Pacific and Indian sub-continent
To receive a customised media kit Contact Us


Reality Television - what lifes really like on the racing track
We can customise a reality TV program for sponsors
To discuss options Contact Us

We also have many locations for featuring online television programs.


Conferences, Events, Forums, Lunches, Presentations, Roundtables and more...

Total Executive represent sponsorship for over 700 conferences, events, forums, lunches, presentations, roundtables and more.

Total Executive also represent many service and product providers who support clients with HR and People Development. Many of these have educational events and workshops that are available for sponsorship - providing an excellent way to engage with delegates as they are learning.

From a major event to an exclusive roundtable, we can help build communications with your target audience.

We also have options for key speaker engagements, sampling and all the other benefits associated with face to face and digital event communications.

For a complimentary discussion of which event options best suit your requirements Contact Us

Here are some of the events we represent:


Australian Innovation Festival
View the current calendar of events we represent here


Will Gender Balance Boost The Bottom Line? The ASX Corporate Governance Council has a plan
For details and to book with exclusive Total Executive benefits click here


Conference 2011
- Innovation, Leadership and Transformation
For details and to book with Total Executive exclusive benefits click here


Research

Sponsors of research receive significant benefits.

Most significantly, they receive access to the research results, along with the brand benefits of being associated with quality researchers.

Total executive work with a variety of highly professional research providers and source sponsorship for them.

For a complimentary discussion of which event options best suit your requirements Contact Us


Sport

Total Executive are the exclusive representative for HiTech V8 Utes - Winners and Runners up in the V8 utes for 2010 with the largest team in the category.

Extensive options are available for sponsors including, though not limited to:

  • Driver Tuition Days
  • Media Days
  • Pitt Walks
  • Gala Events
  • Reality TV
  • Online and Digital communications
  • Driver Key Note appearances
  • Media exposure across Television, radio and much more
For a complimentary discussion of which event options best suit your requirements Contact Us


Positions Vacant

Consultancies available

Total Executive are currently expanding our professional agency consultancies.

To be considered for a Total Executive media agency Contact Us

Learn more about Leadership, Responsible Leadership and The Responsible Leadership Global Road Map project at www.TotalExec.com.au

 

For your complimentary Total Executive 2011 membership valued at $495:00 click here

What Responsible Leadership means to The Digital World

Today I met up with Peter Williams, CEO of Deloitte Digital. I have known Peter for many years and watched as his knowledge has developed in the digital and accounting space.

Peter is generally very up front with his opinions on things and today we discussed Peter's thoughts on responsible leadership.
Peter explained that Responsible Leadership spans a broad spectrum of relevancies and fields.

As a responsible leader he is for example responsible to the other partners from Deloitte in making sure he abides by their values and parameters they work within inside their industry. He also needs to keep them informed of progress whilst achieving and working towards specific goals.

Peter also has responsibility to his employees, making sure they are provided with an environment that is encouraging, positive and helps them to grow as individuals. Providing them with successful career opportunities in an environment that is also safe is also very important.

Safety is not just OH&S, it also encompasses other elements like making sure staff are not mistreated by their peers.

Being true to promises made to staff is also very important - so they can trust the road to the future has stability and consistency.

Responsibility to clients also comes into the scope for responsible leaders. We must deliver what we say we will deliver when we say we will do it. Honesty and openness with integrity is very important with clients.

On a broader sense, Peter also feels a sense of responsibility to the industry in which he works and society in general. A lot of things he gets involved in through work have a much wider impact, such as how they are working with the emergency department to ensure there is a better warning in the case of bush fires in the aftermath of Black Saturday in Victoria.

Peter is recognised for his public speaking on a raft of topics. He is regarded as an industry thought leader, sharing knowledge - particularly in the areas of innovation and digital communications.

As an individual he needs to be responsible for what he does or doesn't make happen. This recognition through accolades and guidance is shared with the teams responsible for various projects. Everyone is accountable for when things go right and wrong. 

When things go wrong, counselling through providing guidance helps ensure it doesn't happen again. Working at the leading innovative edge of their industry, it is recognised risks need to be taken and not everything is going to go right.

Working at the leading edge of technology and communications such as the micronet business, Peter acknowledges that most things go wrong due to communication breakdowns and when the wrong assumptions are made. Responsible leaders need to keep in touch with their teams - everything needs to be transparent.

Using technology helps internally within Deloitte for these communications. Such as the use of Yamma as a micro blog, and internal twitter are great for sharing knowledge alongside their internal blog.
Working with an innovation model, these communications are great for evolving staff ideas and commercialising them to market. 

However the technology never takes away from the face to face.
New technologies like video sharing is a great way to extend the knowledge out through team networks and these technologies have capacity to manage a far greater network footprint, often replacing email through people connecting across broader networks.
Webinars and recorded interviews, twitter hash tags all have great value for businesses as they start to take advantage of the short and easy forms of technology available.

There are huge benefits through digital technology and communications into the future.

What is hamstringing the benefits of collaboration through the digital world is the widespread number of leaders that simply don't trust their people. They ask for trust from their team leaders and staff, then don't give the same in return.

This is shown by the widespread banning or refused access to technology tools in the workplace. It simply shows a lack of trust.
Most people - by far the largest majority come to work to work. Using these tools can make them more productive and efficient. 

However, they are not allowed to use the tools because leaders don't trust them.

The largest majority of staff have access to more leading edge technology at home than they do at work.

The biggest issue is adoption of models that allow staff to absorb and learn with new technologies and responsible leaders understand this, trust their staff and encourage a culture that encourages staff to use what is available - to everyone outside of the office.

So if you are a responsible leader that encourages truth, honesty, transparency and trust, then Peter believes these are the areas leaders should be working with now and into the future.

1) Cloud computing: Why spend a fortune on your own hardware and software and its protection when you can source high quality technology through cloud computing where the providers are investing heavily into protection, service enhancements and unlimited space that is not only cheaper in the long term as you only pay for what you use. It also has great environmental benefits as hardware is shared across many clients. A blog is a classic example of how this can start and lead to outcomes based computing.
2) Mobile Technology: Smartphones and ipads etc are easier to connect ambiently than laptops and desktops. What is more - intelligence is everywhere - right out to your staff and clients at the fringe of business - carried around with them wherever they go.
3) Social Networks: Simple as uploading a graph or spreadsheet, you can have data sent out and get automatic feedback from staff and clients. Input your data and adaptation can be immediate whilst people also can add their thoughts leading to better application of the data and knowledge.
4) Data: How do we make sense so it is visible. There is so much data around it can get confusing. Though if you for example add a chat functionality or social networking profile to that data - such as an accounting function - new meaning is brought to that data through simplifying communication.
It is not just about adding data, it is where data is washed against the mediums we use to add more value.
5) Location: Through GPS functionality cloud/mobile/social/data all has more meaning as we can learn so many things - like where are the nodules of learning working best, what areas need support, how is collaboration working as knowledge is shared across continents.

Responsible leaders not only look at how they can support their stakeholders, staff, clients and the broader community and society, they also look at what is the easiest way to do this.
Adopting new technologies can help as we all share knowledge and become smarter with how we work and engage with each other.

The corporates who adapt to these smarter, easier ways of collaborating faster through virtual teams, and innovation bringing ideas to commercialisation will have success into the future.

Our desire to innovate has grown stronger over the last decade - though this still needs further enhancement and as we improve systems within our work places, we can have better and more substantial impact on the improvement of society as a whole.

In the end we die...

So, how are you going to affect the world around you today, tomorrow and every day?  What life will you look back upon?

I think it's worth dwelling on this universally inescapable fact ...

So often we make compromises, telling ourselves that the end justifies the means.  Well, in the end, we die.  How we chose to live our lives day to day, cumulatively defines our 80 or so years on this planet.
The responsibility of every business leader is to be clear about why their business exists.

Making a profit is not enough - that's a result of running a business well and delivering value to customers...

The why of business is rooted in values and explains how you hope to affect the world around you - not just in the long run but in the day to day operations of the business.

What are the things you believe in and will stand up for?

When will you make the inconvenient, uncomfortable and sometimes down right shitty choices?  

I believe it's important to be kind - and that is in no way meant to be mistaken for being nice.

Being kind certainly means truly listening before telling, sometimes means reprimanding an employee or senior executive to show the company values really matter and being willing to forgive rather than being drawn into an expensive and distracting ego battle.

Don't become one of these people who toil away, hoping that one day they'll earn enough money to escape the world they are helping create.

We also tend to measure success by growth - revenue, profits, people, GDP.

Continuous growth is fundamentally unsustainable but I almost never see projections or future plans which show decreasing revenue growth.

How about introducing other long term performance indicators linked to wellbeing and happiness?

It's much harder if you're a public company but what if you're private - what's stopping you?

That's the way it's always been done - is simply not good enough any more.

If you take the time to understand your purpose, determine to be kind and measure the right things, you might just find that;

• employees work for you because of shared beliefs - not just your money

• customers are far more supportive and loyal and profitable because instead of chasing new customers, you are investing in the needs of the ones you already have

• you find a renewed energy because you love what you're doing and how you're doing it

So, how are you going to affect the world around you today, tomorrow and every day?  What life will you look back on?

Contributed by...

Ian Lyons

Directors interview on 'Responsible Leadership' with Robert H. Bloom - retired CEO of Publicis Worldwide and author of The Inside Advantage and soon to be released The New Experts

Yesterday I interviewed Robert 'Bob' Bloom. You may know Bob as the now retired CEO of Publicis Worldwide which was built to a $4.6billion+ business under Bob's leadership.

Currently Bob is at his Italian home and doing some traveling in Europe before his return to the publication launch of his new book ' The New Experts' in the US on September 7th.

I read Bob's book and found it an interesting read that ties in very much with the services Total Executive offer in the digital communications arena. Though let me provide the review below as what I found highly engaging in my conversation with Bob was the subject of 'Responsible Leadership' - highly relevant with Total Exec's July newsletter that will go out this week.

Enjoying life in Italy Bob has been reminded that we are all mortal and just as flawed as every one else. He believes it makes you more sensitive living in other cultures - not just traveling through - actually living in them - in some ways especially for Americans who as the worlds economic leaders can see thngs from a little - self centred perspective.

Italy is a contrast in every way to New York and as Bob looked up at the full moon in Italy last night (as I did on the southern beaches of Sydney) Bob was reminded of the special elements of being human under a cloudless sky - an experience he doesn't endure  regularly in New York.

So comes our conversation to responsible leadership - a discussion that commences with remiss at the epidemic of irresponsible leadership - both in business and in government with leaders who continue to refuse to not accept responsibility.

Americans saw it clearly in the Bush era and alas the Obama era is not proving to be the 'era of change' American's (and the world) looked forward to.

Now Zimbabwe has diamonds they are generating global interest - but the inaction on human rights has been a huge turn off for the majority of people on the planet.

This turn-off and disinterest causes so many more problems and when we have additional concerns like the gulf oil spill and Afghanistan - well in some ways you can understand why people shirk responsibility.

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Profitability through Responsibility- Total Executive News now available with info on improving Leadership Performance & Profit

The Total Executive July Newsletter has been released with a focus on:

  • Responsible Leadership
  • Digital Communication
  • Online Education
  • Sustainable Business Leadership
  • Business Performance & Profit
  • Executive Education & Coaching
  • Technology & Communication (ICT)

The image below shows an introduction:

Download the newsletter quickly here for links to leading articles from our international database of knowledge for executives and their staff...

Total Executive July Newsletter

Total Executive July Newsletter

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Prolific posters are top of the blogs

WHEN it comes to making friends online it is the quantity, not quality, of your blog posts that counts.

Susan Jamison-Powell at Sheffield Hallam University in the UK studied the popularity of 75 bloggers on the site Livejournal.com. She looked at the number of friends each blogger had, the number of posts they made, the total number of words written and the overall tone of the posts. She then asked the bloggers to rate how attractive they found each of their peer's blogs.

She found that the more words a blogger posted, the more friends they had and the higher their attractiveness rating. The tone of their posts - whether they contained mostly positive or negative comments - had no effect. The findings were presented at the British Psychological Society's annual conference.

Source:

New Scientist

Total Executive June News - How to Achieve Digital Profitability- Complimentary with your 2010/2011 TE Membership

Total Executive June News has just been released...

Core Subject: How to Achieve Digital Profitability
With much more information about Leadership, Technology & Communications, Business Responsibility & Sustainability, Research and more.
Our Newsletter is Complimentary with your 2010/2011 TE Membership
If you are not a member yet - register for your complimentary membership now at: http://www.totalexec.com.au/membership-benefits/
View the newsletter here: - http://eepurl.com/FrVL
Kind regards
Grant Crossley
Director